In the wake of national recalls by a number of automakers of vehicles with Takata airbags, plaintiffs’ law firms have begun an aggressive campaign seeking potential victims.
Over $340,000 was spent by law firms in November to air nearly 1,100 ads focused on the airbag issue.
The New York-based firm of Weitz & Luxenberg spent more than any other firm on these ads in November and invested heavily in ads on national broadcast and cable networks and on local programming in San Francisco.
The Louisiana firm of Morris Bart sponsored the most ads, however, with an intensive focus on local media markets in Louisiana and the Gulf Coast of Mississippi and Alabama.
In November, the family of a woman alleged to have been killed by a Takata airbag filed a lawsuit against the company and the Honda Motor Company.
Previous class-action lawsuits filed against Takata and automakers allege at least four deaths and 139 injuries linked to defective air bags.
The New York Times reports that at least five deaths and dozens of injuries have been linked to the faulty airbags, and the scope of the defect has led to a standoff between the National Highway Traffic Safety Administration and Takata. The safety agency has demanded that Takata issue a nationwide recall of all driver’s-side airbags, but the Japanese supplier says that the agency does not have the authority to compel such an action from a supplier like Takata.
Three automakers, Honda, Mazda and now Ford, have agreed to issue national recalls on driver’s-side airbags made by Takata.
Sample of Airbag Recall Mass Tort Ads Broadcast in November: