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Hemodialysis

Dialysis Product Ads Down From Early 2013

Dialysis Product Ads Down From Early 2013

Estimated spending on attorney television advertising targeting users of the dialysis products Granuflo and Naturalyte declined in September by 32% from August to September and by more than half since the beginning of the year. Manufactured by Fresenius Medical Care -- the nation's largest dialysis provider, Granuflo and Naturalyte were used in the treatment of acute and chronic renal failure during hemodialysis and were subject to an FDA recall in March 2012. Read full article.