In the wake of national recalls by a number of automakers of vehicles with Takata airbags, plaintiffs’ law firms have begun an aggressive campaign seeking potential victims. Over $340,000 was spent by law firms in November to air nearly 1,100 ads focused on the airbag issue. The New York-based firm of Weitz & Luxenberg spent more than any other firm on these ads in November and invested heavily in ads on national broadcast and cable networks and on local programming in San Francisco. The Louisiana firm of Morris Bart sponsored the most ads, however, with an intensive focus on local media markets in Louisiana and the Gulf Coast of Mississippi and Alabama. Read full article.
The announcement of a billion dollar settlement by Stryker of thousands of lawsuits involving its recalled all-metal hip implant devices will likely spur additional advertising by plaintiffs' law firms and others seeking additional claimants. Typically, mass tort advertisers increase their advertising efforts following the announcement of major settlements in an effort to attract potential claimants eligible for compensation. In the month following last November's announcement of a multi-billion dollar settlement by Johnson & Johnson to settle thousands of lawsuits related to its hip implant products, spending on mass tort TV advertising focused on hip implants topped $2.5 million -- an increase of over 50% from the previous month. Read full article.
With over $2 million spent on nearly 7,000 ads, March marked the 11th consecutive month that pelvic (transvaginal) mesh products were among the top three products targeted in plaintiffs' attorney television advertisements. The continued prominence of this advertising indicates that the manufacturers of pelvic mesh products -- although already facing thousands of claims nationwide -- should not expect a reprieve from further litigation any time soon. As indicated by the map below showing advertising activity over the past 6 months, pelvic mesh attorney ads are broadcast in nearly every local media market in the country. Read full article.