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Takata

Amidst Auto Recalls, Law Firms Launch Airbag Defect Ad Campaigns

Amidst Auto Recalls, Law Firms Launch Airbag Defect Ad Campaigns

In the wake of national recalls by a number of automakers of vehicles with Takata airbags, plaintiffs’ law firms have begun an aggressive campaign seeking potential victims. Over $340,000 was spent by law firms in November to air nearly 1,100 ads focused on the airbag issue. The New York-based firm of Weitz & Luxenberg spent more than any other firm on these ads in November and invested heavily in ads on national broadcast and cable networks and on local programming in San Francisco. The Louisiana firm of Morris Bart sponsored the most ads, however, with an intensive focus on local media markets in Louisiana and the Gulf Coast of Mississippi and Alabama. Read full article.