Examine mass tort advertising in a particular media market, state or region.

Focus includes:

  • Ad volumes in specified region
  • Trends in advertising in recent months
  • Identification of sponsors of the ads

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  • Determine potential juror bias based on prior exposure to mass tort ads. 
  • Question plaintiffs' exposure to product warnings in mass tort ads and their possible motivations for bringing suit. 
  • Utilize preponderance of ads to support motions for a new venue or a trial postponement