RESEARCH LOCAL ADVERTISING TRENDS
Examine mass tort advertising in a particular media market, state or region.
- Ad volumes in specified region
- Trends in advertising in recent months
- Identification of sponsors of the ads
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- Determine potential juror bias based on prior exposure to mass tort ads.
- Question plaintiffs' exposure to product warnings in mass tort ads and their possible motivations for bringing suit.
- Utilize preponderance of ads to support motions for a new venue or a trial postponement