MONITOR ADVERTISING TARGETING PRODUCT GROUPS

Track whether and how much mass tort advertising has targeted a product in your portfolio with weekly or monthly reports.

Portfolio Monitor includes:

  • Indication on whether any advertisements have been broadcast targeting a product
  • Total ad volumes -- estimated ad spending and number of ads broadcast -- on selected products
  • Analysis and graphics depicting monthly changes

Click sample report pages for fullscreen view:

   Applications

  • Assess the litigation risk of products manufactured by companies in your investment portfolio. 
  • Research the risk exposure of insured's products as part of the underwriting process.
  • Plan and budget in advance of litigation.