Mass tort advertising frightens consumers and can deter physicians and others from prescribing and using products that are the subject of high profile campaigns. 

Sales and marketing teams can respond by employing intelligence gleaned from X Ante products.

          HOW TO USE X ANTE:

  • Plan a strategic sales and advertising response to counter a mass tort advertising campaign with a 360 Degree Report
  • Notify sales representatives immediately of mass tort ads in their region with an Ad Alert.
  • Record the messaging of the mass tort ads attacks and prepare a proper response following research in our Ad Video Archive.
  • Analyze the relationship between the broadcast of mass tort ads and the effect on product sales and prescription rates with a Historical Survey of past advertising.