08 Aug BP Oil Spill Ads Decline
Estimated spending on legal television advertising seeking claimants for compensation related to the 2010 Gulf of Mexico oil spill continued to decline in October following its peak in July.
Twenty-five law firms have spent nearly $1.6 million on over 15,000 ads related to BP oil spill claims from the beginning of 2013 through the end of October. Monthly spending on these ads peaked in April at $212,000 and dropped to its lowest point in October when just over $64,000 was spent – a decline of 70%.
DNot surprisingly, BP oil spill ads have clustered on those media markets around the Gulf of Mexico with the greatest amounts spent on ads in Mobile and Birmingham, Alabama, Biloxi, Mississippi and Tampa, Florida.